Go Fight return with their sophomore outing in typical Chicago style on 'Napalm Baby'. The electroscuzz outfit fronted by Die Warzau (and occasional Pigface member) vocalist Jim Marcus and completed by a motley crew of industrial veterans push their Wax Trax! in new and interesting direction. The big beats are recognisable and the construction of the songs is very familiar to past projects, but Go Fight is definitely its own beast and is striving to be recognised as such.
With songs such as 'Sundown', 'Rocket', 'Gay On The Dancefloor', 'Make Some Noise', 'Moscow Drag' and 'Kill What You Eat' into, with their steady beats, sing-a-long choruses memorable melodies, and scuzzy basslines they will certainly have no trouble in converting the masses.
The album's main strength is in its strong use of rhythms, couple that with a strong funk element running throughout and Jim Marcus' penchant for a great vocal hook and you have a winning formula. It's sexy, sordid and brilliantly straight-forward. The band's pro-sex-anti-war message unites each track and leaves no room for ambiguity to create a linear and accessible listening experience that holds your attention throughout.
The production is crisp, clean and has a definite pop dimension to it. Overall the execution is more ebm and edm that industrial , but the big Wax Trax! style beats are ever present in the mix and drive the album.
'Napalm Baby' is a strong and accessible album that begs to be danced to. It's memorable and addictive in its simplicity. It may not be radically transforming the electro scene, but it is refreshing nonetheless with a pop sensibility and a nod to the past that makes for an endearing combination. The band have certainly carved a niche for themselves with this album and you should expect to hear a lot more from them in the future.